International Event Management: Bridging the Gap between Theory and Practice

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Series: Marketing and Operations Management Research
BISAC: BUS081000

The event industry is a robust economic force worldwide. It spans into many other important sectors like travel, tourism, hospitality, technology, media and communication, inter alia. In America, it is estimated that 18 million events are organised yearly, generating approximately $280 billion in spending and $66.8 billion in labour income (Event Industry Outlook 2016). Events showcase talent and are perhaps those moments when societies and communities group together to revive certain traditions and cultures, which are otherwise dormant. In other contexts, like the case of tourism, events create economic value for the hosting destination, which boosts the economy. In contrast to permanent attractions, an event has the potential to promote authenticity and hence, is increasingly tapped by marketers for the purpose of differentiation. For instance, destinations celebrate their unique culture and heritage through events which represent important milestones in their tourism history. Given their capacity to attract visitors and generate profit, tourism destinations are increasingly capitalising on events as a diversification strategy. This trend has undoubtedly precipitated popularity in event studies and hence the writing of this book.

The landscape of the book covers a broad spectrum of research. The chapters explore the changing dimensions in the industry based on the following themes:
– Event Management Trends and Policies
– Events and Destination Image and Preference
– Events and Education
– Events, Attendees and Organisers

In the present book, an attempt is made to cover a wide range of events (sport, cultural, festivals and weddings) and issues related to the organisation and management of these events (policies, terrorism, etc.). The chapters also provide solutions and strategies for the organisation of successful events (protocol, etc.). The book also offers an opportunity to understand attendees from a consumer behaviour point of view. More importantly, some chapters cover events from an education point of view by examining the question from both a Higher Education perspective (universities) and an event organiser angle (what is done to make people aware of sustainability).
The editors have invited academics from Africa (Kenya, Algeria), South America (Argentina), Europe (England, Italy and Greece), and the Middle East (Abu Dhabi) to contribute thirteen chapters in the fields of their expertise. With its perfect combination of theoretical and practical issues, this book aims to share with readers the knowledge needed to professionally manage events in different fields. The latest trends including the key theories, concepts and case studies related to event management are presented in a manner that intellectually stimulates readers to get ready for an experiential learning journey. This book will enable readers to understand the impact of events on destination management organisations, explain the role of events in promoting international sport competitions, and understand the key issues in planning and designing collaborative partnerships in event management. Each chapter features a real-life case study to highlight key concepts and replace theoretical concepts with practical solutions to effectively approach the organisation of events, as well as preparing readers to tackle any challenges they might face in their future opportunities to manage events.

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Table of Contents

Table of Contents

Foreword
(Alexandru Capatina)

Preface
(Chris Powell)

Acknowledgements

Introduction: International Event Management
(Hugues Séraphin and Vanessa Gowreesunkar)

Part I: Event Management Trends and Policies

Chapter 1. Tourism and Event Management Trends and Policies: A Regional Approach
(Shem Wambugu Maingi)

Chapter 2. Rethinking the Contours of Event Management in the Years of Terror: Terrorism and the Rise of a New Climate at the Turn of the Century
(Maximiliano Korstanje)

Chapter 3. Determining the Policy Importance of Event Tourism for DMOs in England
(Natalie Semley and Tanya Bellingham)

Chapter 4. Sponsor Right Protection at Mega-Events: Examples from the London 2012 Olympic Games
(Rami Mhanna, Adam Balake and Ian Jones)

Part II: Events and Destination Image and Performance

Chapter 5. Business Perspectives on Government Capacity in Multi-Stakeholder Planning Initiatives for the 2010 FIFA World Cup in a Non-Host Area
(Ncedo Jonathan Ntloko and Kamilla Swart)

Chapter 6. Cultural Events and Their Effect on City Image: The Case of Constantine Capital of Arab Culture 2015
(Kamila Ghidouche Aït-Yahia and Faouzi Ghidouche)

Chapter 7. Event Management: Case Studies about Practices in Turkey
(Yakin Ekin and Onur Akbulut)

Part III: Events and Education

Chapter 8. UK Festivals and Sustainability: What to Learn from Love Saves the Day Festival?
(Eryn White)

Chapter 9. Framing the Student, Client and Tutor Relationship: Collaborative Partnerships in Event Management Education
(Wendy Sealy)

Part IV: Events, Attendees and Organisers

Chapter 10. What Motivates People to Be Involved in Sport Tourism Events? The Greek Case of Sfendami International Mountain Festival
(Anestis K. Fotiadis, Chris A. Vassiliadis and Anastasia Spyridoy)

Chapter 11. Identifying Latent Variables of Participants at a Community Marathon Event
(Nataša Slak Valek)

Chapter 12. Protocol in Event Management
(Manuela Pilato and Francesco Raneri)

Chapter 13. So You Think Weddings Are Easy to Plan?
(Marie Haverly)

Index

Reviews

“Event management has become a fashionable topic over the last few decades, so there have been enormous efforts in contributing to its applications in research, education and practice. Event management is diversified encompassing academic (meetings, forums etc), social (wedding parties, concerts etc), economic (mega events, fairs, football etc), and geographical (hiking, skiing, water sports etc) dimensions; all has become a brand name in many societies. It is pleasing to see that the academia has paid much more attention to advance the limits of event management to make it as one of the most significant elements of the new millennium’s economic activities worldwide. In this context, Event Management is a nice contribution to introduce its association with some other subjects such as image, planning, policies and education and also provide case studies representing various countries worldwide. It is a useful reference for both the academia and practice.” –  Professor Metin Kozak, Dokuz Eylul University, Turkey

“I welcome this edited book on event management. We need to constantly add to knowledge and these diverse, contributed chapters will be of interest to everyone in the field.” –  Don Getz – University of Calgary, Canada

“This edited collection features contributions from a highly experienced and diverse group of international scholars with it representing an authoritative and timely contribution to the domain of international event management. In seeking to bridge the gap between theory and practice the contribution includes a good range of event destination scenarios with examples drawn from the UK, Caribbean, Greece, South Africa and the Middle East. An invaluable read for all those engaged in the management of events internationally.” –  Dr Alan Fyall, Orange County Endowed Professor of Tourism Marketing, Rosen College of Hospitality Management, University of Central Florida

Keywords: Event Management / sustainability / Tourism / Impacts

Audience: Mainly Students / but also practitioners

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