Table of Contents
Table of Contents
Preface
Chapter 1. Places and Regions in the Horizon of Globalization and Economic Crisis
Chapter 2. Marketing and Place Marketing at the Forefront of New Conditions of Economic Recession and Crisis in Search for a New Role
Chapter 3. Methodological Approaches
Chapter 4. Place Identity/National Identity: The Image of the Place and Place Brand
Chapter 5. External Public/Tourism and Tourism Behavior: Defining ‘Experience’
Chapter 6. The Role of the Imagined Community in Place Marketing
Chapter 7. The Role of Synergies and Local Networks for Place Branding and Place Marketing
Chapter 8. The Use of New Technologies for the Creation of an E- Place Brand and E-Place Marketing
Chapter 9. The New Role of the Public Sector: Negotiating the Concept of the Public Interest to the New Conditions as a Basic Pole of a Strategic Plan for Place Branding-Place Marketing
Chapter 10. Proposition for the Future: A Model of Systemic Approach of the Strategic Design of Place Marketing and Place Branding
References
Author Contact Information
Index
Reviews
“This impressive book offers a systematic, multi-perspective overview of place marketing approaches that will benefit students, researchers and practitioners alike. It is a much welcome contribution to the discussion.” – <strong>Professor Can-Seng Ooi, Copenhagen Business School, Denmark</strong>
“A riveting and insightful book on the development of place marketing in times of economic turmoil. Androniki Kavoura presents theoretical know-how, the roles of business and social environments, trends, and future outlooks of place marketing and branding. An engaging and thorough contribution, useful to both scholars and practitioners.” – <strong>Dr. Stathis Kefallonitis, School of Business, State University of New York at Oswego, USA</strong>
