Table of Contents
Preface
Chapter 1. Perceived Quality of Healthy Food Products Distributed by Drive-Throughs: What If Promotions and Marketing Tools Based on Low Prices Were Less Effective during COVID-19?
Joseph Kaswengi
University of Orléans, Orléans, France
Chapter 2. The Influence of Employer Brand Image on Newcomers’ Intention to Stay in the French Army
Romuald Grouille
University of Tours, Tours, France
Chapter 3. Sustainable Tourism in Tunisia and Inscription of the Pottery Skills of the Women of Sejnane on the UNESCO Intangible Heritage List
Hanene Oueslati and Imen Ben Slimene
CREGO, Organizational Management Research Center Assistant Professor, University of Upper Alsace, Colmar, France
Chapter 4. Study of Moroccan Tourists’ Post-COVID Behavior: Towards Developing an Innovative Tourism Offer. The Case of Moroccan Executives
Fadoua Chakir1 and Abdelaziz Bahoussa2
1Doctoral student, Laboratory of Management Sciences, FSJES d’Agdal- Mohammed V University of Rabat, Rabat, Morocco
2Research teacher, Research Team in Management Sciences, EST of Salé – Mohammed V University of Rabat, Rabat, Morocco
Chapter 5. The Relationship between Psychological Capital and Economic Performance of Entrepreneurs during the COVID-19 Pandemic in Ecuador
Katherine Ochoa1, Richard Valdez1, Joseph Kaswengi2 and Cintya Lanchimba1
1Department of Economics, Faculty of Science, Escuela Politécnica Nacional, Quito, Ecuador
2Université d’Orléans, Rue de Blois, Orléans, France
Index